Software

Many CRM software, sales analytics tools, and other technologies are not streamlined for the customer-buying process. The Selling Operating System tunes each to support and speed the customer buying from you.

Processes

Customer buying processes have changed while most B2B sales and marketing operations have not.  The Selling Operating System levergaes the changes in buyer behaviour into a competitive advantage for your company.

Strategies

Too often sales and marketing operations are just directed to "make the number" and in the process fail to do so.  The only strategy has been to sell, the Selling Operating System obsesses on why the customer buys and how to make that as easy as possible for them to do so, and in the process buy from you.